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Nike shoes are displayed at a Niketown store in Beverly Hills, California, March 16, 2010. Nike plans to release its third quarter fiscal 2010 financial results on March 17, 2010. REUTERS/Lucy Nicholson (
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As It Focuses on Its DTC Business, Nike Picks Initiative and PMG as Media Agencies of Record — I-COM
![Nike shoes are displayed at a Niketown store in Beverly Hills, California, March 16, 2010. Nike plans to release its third quarter fiscal 2010 financial results on March 17, 2010. REUTERS/Lucy Nicholson ( Nike shoes are displayed at a Niketown store in Beverly Hills, California, March 16, 2010. Nike plans to release its third quarter fiscal 2010 financial results on March 17, 2010. REUTERS/Lucy Nicholson (](https://c8.alamy.com/comp/2D1TD7T/nike-shoes-are-displayed-at-a-niketown-store-in-beverly-hills-california-march-16-2010-nike-plans-to-release-its-third-quarter-fiscal-2010-financial-results-on-march-17-2010-reuterslucy-nicholson-united-states-tags-business-2D1TD7T.jpg)