Back to the Shire: Lego Dimensions and Intertextual Transmedia Play
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Narrativa transmedia: lego by Maria Camila Giraldo
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Abigail Marks: Deploying Transmedia Branded Entertainment - MIPBlog
Mind-blowing music machine created with Lego | WIRED UK
Lego Friends: It's Lego But, You Know, for Girls | WIRED
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
Story Toys: Transmedia Play in LEGO Star Wars | SpringerLink
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Global transmedia & the everyday: LEGO case study | Seth Giddings's ePortfolio
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
Cultural Studies of LEGO: More Than Just Bricks | SpringerLink
The best Lego accessories for iPhones
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
LEGO NINJAGO Visual Dictionary, New Edition: With Exclusive Teen Wu Minifigure: Kaplan, Arie, Dolan, Hannah: 9781465485014: Amazon.com: Books
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
What Makes LEGO LEGO?: An Interview with Jonathan Rey Lee (Part Three) — Pop Junctions
What Makes LEGO LEGO?: An Interview with Jonathan Rey Lee (Part Two) — Pop Junctions
Transmedia Storytelling: la estrategia de Lego | Little Buddha
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Transmedia Marketing: Lego by Kara Stribling on Prezi Next
112 – Lego (Transmedia Storytelling Case Study) - YouTube
B/NDL Studios - storytelling agency on Twitter: "Star Wars, The Blair Witch, LEGO are using Transmedia Storytelling that turned its brand into profitable movie and multimedia entertainment franchise. So, what is the
Lego: When video games bridge between play and cinema « G|A|M|E
