![Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar](https://ai2-s2-public.s3.amazonaws.com/figures/2017-08-08/cb57b18457df1ce133162a886bc9cd6affd2d8e3/7-Figure3-1.png)
Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar
Marketing Week - For the best 'PR and brand storytelling' the nominations go to these brands! adidas, Dubai Department of Tourism and Commerce Marketing, Heinz UK. Mars Wrigley, Three UK VatikaUK #MWAwards
![Fake Hurts Real: How Adidas' Visual Storytelling Sent a Compelling Warning to Imitators | by Mark | Better Marketing Fake Hurts Real: How Adidas' Visual Storytelling Sent a Compelling Warning to Imitators | by Mark | Better Marketing](https://miro.medium.com/v2/resize:fit:1400/0*MtFmQmcGDoYntzf0.jpg)
Fake Hurts Real: How Adidas' Visual Storytelling Sent a Compelling Warning to Imitators | by Mark | Better Marketing
![Fake Hurts Real: How Adidas' Visual Storytelling Sent a Compelling Warning to Imitators | by Mark | Better Marketing Fake Hurts Real: How Adidas' Visual Storytelling Sent a Compelling Warning to Imitators | by Mark | Better Marketing](https://miro.medium.com/v2/resize:fit:1024/0*TMu6bgGRwv3o9gMh.jpg)